One-page websites that surfaced a few years ago are back in the fold. They are more device-independent and just like being made for mobile when implementing the Mobile First strategy. The mobile above design eliminates anything that does not directly serve the user. Simple websites are also easier for the user to manage.
A traditional hierarchical site focuses on reaching customers with a particular keyword. When a user arrives at that landing page, they will be channeled towards the contact or shopping cart. Instead, on a single page site, every part of the page is pointing towards the desired goal. From the best ppc agency you can find the best options now.
Without analytics, marketing works on a mutual basis. Analytics helps you steer your efforts in the right direction and test and develop your marketing forward using existing data. Creating your own goals is essential because not all data is relevant. Therefore, you need to be able to define key meters. The success of your marketing efforts can be tracked by the conversions you receive, such as leads or contacts.
Google search expands
Search engine optimization is about boosting organic visibility and also contributing to business website marketing. All online visibility needs to be optimized to reach your audience. It applies to content on websites, such as YouTube. If in the past, different gimmicks were part of the success of search engine results, then today is a good time to follow Google’s recommendations. Take a closer look at the gray area of Google visibility.
Alongside Google’s traditional search engine experience, image and voice search have also emerged. Techniques like Siri, Alexa, and Google Lens are already familiar to many. Therefore, the marketing content strategy should be built in the future so that visual and audio elements are also taken into account. This ensures that your brand is present in different forms of Internet searches. For digital marketing, this means optimizing both visual and audio search.
Visual Image Search
Visual messages are better remembered and faster to process. Visual search is based on the fact that smartphones carry almost everywhere with us, and according to Google, 10-15% of the photos taken with phones are everyday lists, such as shopping receipts. Visual Image Search utilizes a search function that helps the user search for what they see. The method applies machine learning and computer vision to a real-world image from which visual search begins to gather information.
Visual search works precisely to find and identify products. For example, Google Lens can provide suggestions for home furnishings or name dog breeds. Visual search is already being utilized for example.
Google provides good guidelines for optimizing visual search with Google Image Search Best Practices. Familiar Sitemaps for SEOs are now also made as image sitemaps »from image files on the site.
Voice Search uses voice recognition to produce search results from users’ speech. In principle, voice search allows you to gather information from the web without browsing sites on desktop or mobile devices. So far, voice searches have been dominated by Google Assistant, Siri, Microsoft Cortana and Amazon Alexa. When voice search queries begin appearing on a site’s Google Analytics data, this is a sign that users on that site have found a voice search. According to Forbes, in just over a year, 30% of all website sessions will take place without display.